Content Licensing Agreement (Drafting)

A license in its most general sense is - a permit from an authority to own or use something. In business, licenses are typically given by a company that wants to give rights to another company in return for payment. Usually, these rights are to make or sell or use something your business owns. A licensing agreement is a written contract between two parties, in which a property owner permits another party to use that property under a specific set of parameters. A licensing agreement or license agreement typically involves a licensor and a licensee. The Content clause in a content license agreement describes how the licensed content will be owned, delivered, modified and used.

A licensing agreement or license agreement typically involves a licensor and a licensee. For example, a book publisher may enter a licensing agreement with another party to use a piece of artwork on the hardcover editions of a book, but not on the covers of subsequent paperback issuances. The publisher may also be restricted from using the artistic image in certain advertising campaigns. The bargaining power of the two parties involved in a licensing agreement often depends on the nature of the product. Those entering into a licensing agreement should consult an professional because various complexities that may be hard to grasp for those without a deep understanding of intellectual property law.

Features of Content Licensing Agreement:

Licensing often involves intellectual property, like trademarks, copyrights, or patents.  Copyright licenses involve the right to reproduce and sell the copyrighted asset, including derivative works (works based on the original work). The right to perform the work publicly might be licensed. For example, Patent licenses involve the right to make, sell, use, distribute, and export the patented product.  Trademark licenses involve the right to use the trademark on specific items and in specific ways.  Trade secret licenses involve the right to use the trade secret in specific ways, at specific locations, and in specific processes. 

Restricted use

a.Perpetual, meaning there is no expiration or end date on your rights to use the content. The only exception to perpetual rights is for content downloaded on a subscription and not used within 30 days after the end of your subscription.

b.Non-exclusive, meaning that you do not have exclusive rights to use the content.

c. Unlimited, meaning you can use the content in an unlimited number of projects and in any media.

User of the licence

The rights granted to you are non-transferable and non-sub licensable, meaning that you cannot transfer or sublicense them to anyone else. There are two exceptions: 

Employer or client. If you are purchasing on behalf of your employer or client, then your employer or client can use the content. In that case, you represent and warrant that you have full legal authority to bind your employer or client to the terms of this agreement. If you do not have that authority, then your employer or client may not use the content.

Subcontractors. You may allow subcontractors (for example, your printer or mailing house) or distributors to use content in any production or distribution process related to your final project


Passport Photo

Passport photo of all parties.

PAN Card

PAN card of all parties.

Aadhar Card

Aadhar card of all parties.

Utility Bill

Utility bill of Electricity or Telephone.

Address Proof

Valid Address Proof of all the parties.


Valid Driving Licence of all the parties.

Terms and Conditions

Terms and Conditions between the parties.

Other Documents

Other documents will be intimated through e-mail.


The Content clause in a content license agreement describes how the licensed content will be owned, delivered, modified and used. The Permitted Uses of Content expressly provides the details of what the licensee is allowed to do with the licensed content.

The word “worldwide” simply means, as the term which is commonly used in license agreements to convey that there are no geographic restrictions on the recipient's use of the licensed technology.

A license agreement is a business contract between two parties. The licensor is the one who owns the asset being licensed and the licensee is the one who pays for the right to use the license. The licensee pays royalties to the owner in exchange for the right to sell the product or use the technology.

An example of a licensing agreement is an agreement from copyright holders of software to a company, allowing it to use the computer software for their daily business operations.

Royalty-free (RF) material subject to copyright or other intellectual property rights may be used without the need to pay royalties or license fees for each use, per each copy or volume sold or some time period of use or sales.

An image that is royalty-free is not necessarily free for commercial use which implies any use that could lead to buying or selling something. You may need a special license to use the image in products for resale - like a product or digital download.