Marketing Agreement (Drafting)

A Marketing Agreement is a document signed between a company and an outside entity. This outside entity shall undertake marketing activities on behalf of the company. Marketing Agreement contains the scope of the activities along with the remuneration. The support to be given by the company to the agency in such activities mentioned in the agreement along with the ways to resolve disputes and ways to terminate the same.



A Marketing Agreement, also known as a Joint Marketing Agreement, sets forth the terms and conditions under which a Marketer will assist a Client in selling their goods and/or services by creating materials that promote their products and engaging in activities to introduce the owner’s products to new customers. A Marketing Agreement shall describe the exact nature of the business relationship between a company and an entity specialised in marketing. All individual activities to be conducted by the entity are enumerated along with the time frame for completion. The aim of the agreement may also find a mention if required: it may be reaching into a particular new market, or increasing the sales of a particular product to meet a new target.


1.NAME AND CONTACT INFORMATION:  In a marketing agreement, name and contact information is required for both Parties, as well as the names of any representatives who may sign the Agreement on behalf of either Party.

2.RESPONSIBILITIES: Marketing agreement contains responsibilities that must be fulfilled by each Party under the Agreement, including providing training, protecting the other Party's intellectual property, and transmitting orders.

3.PAYMENT ARRANGEMENT: This clause under marketing agreement dictates how and when the Marketer will be compensated for their work.

4.LENGTH OF THE AGREEMENT: The length of the agreement in a marketing agreement decides the time over which the agreement will remain in force and whether the Agreement will automatically renew at the end of the initial term


Passport Photo

Passport photo of all parties.

PAN Card

PAN card of all parties.

Aadhar Card

Aadhar card of all parties.

Utility Bill

Utility bill of Electricity or Telephone.

Address Proof

Valid Address Proof of all the parties.


Valid Driving Licence of all the parties.

Terms and Conditions

Terms and Conditions between the parties.

Other Documents

Other documents will be intimated through e-mail.


A marketing agreement is a document, signed by all parties involved, that lists the scope of work to be undertaken, and any duties and expectations that the business has of the marketing agency.

Yes, It is a legally binding document.

Signature by all parties involved, the scope of the work, duties, and expectations of the parties, remunerations, legal remedies available in case of a breach, etc.

A marketing agreement is clearly a very essential legal document that must clearly define what each party would do and how they will do it. By setting out clear rules and expectations that each party has, it enables all the parties to run their practice peacefully and not fall into costly disputes.